Business landing page: Tips That Promotes Sales & Engagement


A landing page is a destination page made for a specific audience with a specific goal. A landing page’s objective is the primary distinction between it and a website. Everything on a landing page is designed with a single objective in mind:

  • to persuade visitors to take a particular action. This includes the copy, the graphics, and the layout. 

On the other hand, a website is for exploration and browsing. Its objectives are diverse: it delivers customer service, showcases products, allows for online purchase, and much more. Landing pages are a great way to get visitors conversion on your website. 

  • In this article, we’ll be discussing business landing page tips that promotes sales and engagements.

Article roadmap:


Types of landing pages


1. Squeeze pages

Squeeze pages are excellent for getting contact details. It works well because it provides restricted information or a message requesting the visitor’s email address to obtain a ebook, or newsletter sign-up. Because the goal is to coerce users into providing their email these pages are short, straightforward, and concise.

2. Splash pages

Splash pages are similar to squeeze page though it doesn’t always have lead generation as its primary objective. Instead of immediately dispatching visitors, splash pages are excellent for introducing a webpage. If you wish to share a news report or a new feature, the best option is splash pages. Consider them as welcome mats for visitors entering your house.

3. Lead capture page

Landing pages are designed to capture the email address of visitors and direct them to a sales page. These types of landing pages are usually set up in the form of a form, where visitors can enter their information and then get directed to another page with further details regarding the provision of product or service.

Other types of landing pages include:

  1. Click through landing page
  2. Paid advertisement landing page
  3. 404 landing page
  4. Pricing page
  5. Transactional landing pages etc


Examples of landing pages

landing page example

landing page example


There are numerous examples of landing-paged websites but here’s a few.

  1. Videofruit
  2. Convert kit
  3. Drip
  4. Codeacademy
  5. Landingfolio
  6. IDonethis
  7. OutskirtPress
  8. KlientBoss
  9. Goby
  10. Woolx
  11. Twinwoods adventure


Do I really need a landing page?

Of course, you do. If you have the resources available, this is the best way to get conversions from your website visitors. Landing page can help you:

  1. Drive more traffic and sales by getting people interested in your product or service
  2. Build trust by showing visitors that you know what they need and want, so they can feel comfortable trusting your product or service.
  3. Show off what makes your company different from other companies in your industry.
  4. Share information about your product or service that might not be available elsewhere on the internet.

You might probably need some tips about landing pages. Read on.

#2 Most Important Business landing page design tips you should know

There are two things that are important in any landing page:

  • content strategy (promotional content) and
  • CTA (call to action).
    • The first one talks about how you manage your content,
    • while the second one talks about how you want people to interact with your website. Your landing page should be able to promote engagement between customers and businesses, which means it needs to be clear about what it wants them to do next.

Other Tips for designing a successful landing page:

1) Make sure the message is clear and concise. This will help people understand what they need from the business and keep them engaged throughout the process of reading through your content on their screen or clicking through buttons on their screen.

2) Ensure that all information on your site is easy-to-understand so that customers don’t have any trouble figuring out what they need from the company or service offered by this company/service provider; this will help increase conversions.

3) Remove anything that will distract the attention of your visitors. Links (including internal links) can be the actual distraction, distracting you from the goal of converting visitors into leads.

4) Make sure your landing page is responsive.

5) Be sure your landing page follows Search Engine Optimization guidelines. These set of guidelines will help you page rank once the target keyword is searched for. With this in place, You can be sure of yet another method of driving visitors to your site apart from email blasts, social media posts or other method.

Promotional Sales and Engagement tips:

A. Content strategy

  • Define why you are creating content.
  • Choose a Target Audience.
  • Use attractive headlines.
  • Start with an Engaging Introductory.
  • Add quotes from experts in the field.
  • Evaluate how frequently you publish content
  • Promote social media Sharing of Your Content.
  • Run content audit. Carrying out content audit enables you to identify the content that is effective, that may need to be updated or optimized, and that may have deficiencies in the customer journey.


B. The right way to use CTA (Call to Action)

The success of your website or business can be significantly impacted by changing your CTAs, even in little ways. For instance, the HubSpot team has been able to increase its conversion rates by up to 30% simply by experimenting with their CTAs. If you had 30% more clients, email subscribers, etc., what would you do?

Your call to action (CTA) may in some situations make the difference between a conversion and a bounce. Visitors may be more likely to overlook what you want them to do or miss out totally if it is not strategically positioned or optimized. Here are some points about CTA to take into consideration for lead generation purposes:

  1. Make sure your CTA is distinct from the other landing page elements. Your CTA should be visually different from the rest of your content. You want visitors to know what it stands for and where it is on your page, so it should be easy to recognize and understand.
  2. To make your CTA clickable and distinct, consider using several design elements.
  3. Generate a sense of urgency to get them to click your CTA. Use words that are actionable when creating a CTA. This means that to get visitors to click, you should utilize second-person, action-oriented verbs.
  4. Make your CTA unique to attract the good conversions rates from various audiences.
  5. Ensure that your CTA is mobile-friendly. When creating and writing your CTAs, keep in mind that most people browse using their phones.


C. Lead generation and product promotion techniques

The practice of generating consumer interest in a good or service with the intention of converting that interest into sale is known as lead generation. How might lead generation help you start gaining customers? These lead generation strategies are simple for anyone to implement.

  1. Ensure your landing page is set up to generate high-quality leads. This is achieved by making sure:
    • that your load time is speedy and quick.
    • that is the landing page is mobile-responsive and simple to use.
    • Placing calls to action (CTAs) in high-traffic areas.
  2. Create a comprehensive content marketing strategy. Long-form content, like as blog posts, eBooks, white papers, webinars, and videos, is a fantastic method to demonstrate to potential clients that you are knowledgeable in your field and are prepared to back it up.

Business landing page tips that promotes sales and engagements: the guide to creating your own landing page.

To successfully create your landing page the following:

  1. Create a plan. Your landing page’s design will be based on this particular objective. It must be distinct, attainable, and measurable. Do you want more visitors to sign up for your email newsletter? Do you need participants for a webinar or other event you’re hosting soon? When they click your ad, what is the one thing you want them to do?
  2. Establish a visual hierarchy. Choose the elements that are most vital, and draw more attention to them.
  3. Use a CTA to drive action. Give your Landing Page visitors clear instructions on what to do. These examples of calls to action will serve as a good jumping off point for you.
  4. Create an eye-catching layout. Engage your website’s visitors by using striking designs that will entice them to click and learn more.

Best free software to use in building your unique business landing page that converts

It’s crucial that your landing page is effective—and that means it has to do more than just look nice. It has to be persuasive, engaging, and timely.

The good news is, there are free software tools out there that can help you build a great landing page for your business. Here are some of them:

1. Convertkit:

Convertkit has an free plan that you can use for up to 1000 contacts. You can create unlimited landing pages and you can even connect a custom domain which isn’t an option for most email marketing landing pages or website builders. For their free plan, they have a bunch of options for the landing pages you can create but one of the major drawbacks is you can’t add new sections, move stuff around. What you see is what you get with the landing pages.

2. Ucraft:

Creating landing pages is available in the Ucraft website builder’s free version. Ucraft strives to be the easiest method for creating a clear and responsive landing page in a matter of minutes.

3. Leadpages

The packages made available by Leadpages include alert bars, pop-up windows, alert pages, and website builders. 150+ standard drag-and-drop templates with responsive mobile design are available in this landing page software. With mobile optimizations, A/B testing capabilities, 40+ integrations, 5 free sub-accounts for collaborative work, online payments via Stripe integration, and many more features, it has some of the most effective marketing tools for lead generation and sales.

4.Thrive themes

In essence, Thrive Themes is a WordPress plugin and theme builder that provides a comprehensive toolkit for creating landing pages and websites that are conversion-optimized. The “Thrive Architect” for building landing pages, “Thrive Optimize” for A/B testing and reporting, “Thrive Leads” for building mailing lists, “Thrive Apprentice” for developing online courses, and many other features are available.

How to Create a Landing Page for Free with ConvertKit

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