As a social media manager, there are several apps that can help you stay organized, productive and efficient.
Some of these apps will make it easier for you to manage multiple social media accounts in one place. With some of these apps, you can schedule posts, monitor conversations, track analytics, and collaborate with team members.
While some are designed for the management of your social media accounts some are to enhance the graphic and pictorial design of the contents you post.
So in this article, I will be listed the 7 best apps that a social media manager should always use for maximum productivity of his management.
7 Apps a Social Media Manager Should use for Maximum Productivity
Below are 7 outstanding apps that a social media manager should always use for maximum productivity.
1. Hootsuite
2. Canva
3. Buffer
4. Trello:
5. Google Analytics
6. Google Drive
7. Grammarly
Using these apps can help you streamline your social media management tasks, improve your content quality, and save time and effort in the long run.
Let’s see the details about each of them, including their full features, con and pros and how to sign up on each of them below.
1. Hootsuite:
Hootsuite is a social media management platform that allows you to manage multiple social media accounts from one dashboard.
This offers features such as scheduling and publishing posts, monitoring conversations and engagement, tracking analytics, and collaborating with team members.
Hootsuite supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.
Top Features of Hootsuite:
· It can be used to schedule and publish posts across multiple social media channels
· Ability to monitor social media mentions, hashtags, and keywords
· Easy to analyse social media performance with reports and analytics
· You can easily collaborate with team members with approval workflows and assignments
· Easy to integrate with other tools, such as Canva and Google Drive
Pros:
· Hootsuite allows you to manage multiple social media accounts from one platform, which saves time and increases efficiency.
· You can schedule posts in advance, which ensures that your content is consistently published at optimal times.
· Hootsuite provides in-depth analytics and reporting, which can help you measure the performance of your social media campaigns and optimize your strategy accordingly.
· You can collaborate with team members, assign tasks, and monitor progress, which can improve communication and productivity.
Cons:
· The free version of Hootsuite has limited features and supports only up to three social media profiles.
· Hootsuite can be overwhelming for beginners, as it has a steep learning curve.
· Hootsuite can be expensive for larger teams or businesses.
How to Sign up for Hootsuite:
To sign up for Hootsuite, kindly follow these steps:
1. Visit the Hootsuite website @ https://hootsuite.com/
2. On landing there, click on "Start for Free"
3. Enter your valid email address
4. Create a secured password
5. Select your plan (there are Free, Professional, or Team plans).
6. Connect your social media profiles and start managing your social media from one dashboard.
2. Canva:
Canva is a graphic design platform that allows you to create social media graphics, such as posts, stories, and ads, quickly and easily.
On Canva, you can get beautiful templates, stock images, fonts, and other design elements to help you create eye-catching visuals for your social media projects.
Top Features of Canva:
1. Excellent for creating graphics, images, and videos for social media posts and stories
2. Easy to customize templates or design from scratch
3. Access a library of stock photos, illustrations, and graphics
4. Collaborate with team members with sharing and commenting features
5. Integrate with other tools, such as Hootsuite and Google Drive
Pros:
· It’s user-friendly and easy to navigate, even for beginners.
· Canva has a wide range of templates and design elements, which saves time and ensures consistency in branding.
· It provides high-quality stock images, which can improve the visual appeal of your social media posts.
· Canva has a free version that has many features, and the premium version is affordable.
Cons:
· Using Canva can be limiting for advanced users who require more customization options.
· It can be a bit slow when using high-resolution images or complex designs.
· It’s may not be suitable for large-scale design projects.
How to Sign up for Canva:
1. Go to https://www.canva.com/
2. Click on the "Sign up for free" button.
3. Sign up by using your Google, Facebook, or Apple account, or create a new account using your email address.
4. Select your plan (you can choose to start with any of the Free, Pro, or Enterprise plan) and start designing.
3. Buffer:
Buffer is a social media scheduling tool that allows you to schedule and publish social media posts across different platforms.
With buffer, you have access to your social contents analytics and insights which will help you measure the performance of your contents and improve them.
Top Features of Buffer:
1. Schedule and publish posts across multiple social media channels
2. Customize post timings and frequency
3. Analyze social media performance with reports and analytics
4. Collaborate with team members with approval workflows and assignments
5. Integrate with other tools, such as Canva and Google Drive
Pros:
· Buffer is easy to use and provides a user-friendly interface.
· Buffer allows you to schedule posts in advance, which saves time and ensures consistency in posting.
· Buffer provides detailed analytics and insights, which can help you optimize your social media strategy.
· Buffer integrates with other tools, such as Zapier and Feedly, to improve productivity.
Cons:
· The free version of Buffer has limited features, and the premium version can be expensive for larger teams or businesses.
· Buffer doesn't offer direct integration with some social media platforms, such as Instagram.
How to Sign up for Buffer:
1. Visit the buffer website @https://buffer.com/
2. Click on the "Get started for free" button.
3. Enter your valid email address
4. Create a unique and strong password
5. Proceed to create your account.
6. Finally, connect your social media profiles and start scheduling your posts.
4. Trello:
Trello is a project management app that is great for organizing your social media tasks and collaborating with team members.
With Trello, you can create boards, cards, and lists to keep track of your to-do list, editorial calendar, and social media campaigns.
Top Features of Trello:
1. Create boards, cards, and lists to organize social media tasks and campaigns
2. Assign tasks and deadlines to team members
3. Collaborate with team members with sharing and commenting features
4. Customize boards and cards with labels and tags
5. Integrate with other tools, such as Google Drive and Slack
Pros:
· It has a user-friendly and easy to use interface
· With trello, you can create boards and cards to organize your tasks and keep track of progress.
· Trello can be customized to fit your specific needs and workflow.
· It integrates with other tools, such as Google Drive and Slack, to improve collaboration and productivity.
Cons:
· Using trello can be overwhelming for beginners who are not familiar with project management tools.
· It has limited features compared to other project management tools, such as Asana.
· Trello may not be suitable for larger teams or businesses that require more advanced features.
How to Sign up for Trello:
1. To sign up for Trello, visit https://trello.com/
2. Click on the "Sign up" button.
3. Sign in by using your Google or Microsoft account, or create a new account using your email address.
4. After creating your account, you can start creating your first board and start organizing your social media tasks.
5. Google Analytics:
Google Analytics is a free Google tool that helps you track your traffic, user behaviour, and conversion rates and so on.
By connecting it with your social media accounts, you can see which channels are driving the most traffic and engagement to your website.
Top Features of Google Analytics:
1. Easy to track traffic, user behaviour, and conversion rates
2. It analyses social media performance with reports and analytics
3. Ability to set up goals and track conversions to measure the ROI of social media campaigns
4. Customize reports with filters and segments
5. Integrate with other tools, such as Google Ads and Google Search Console
Pros:
· Detailed insights into your social media traffic and user behaviour.
· It can help you understand which social media channels are driving the most traffic and engagement to your website.
· Google Analytics allows you to set up goals and track conversions, which can help you measure the ROI of your social media campaigns.
· It’s completely free and can be easily integrated with other tools, such as Google Ads and Google Search Console for those who want to run social media campaign
Cons:
· It may take some time to fully understand and utilize all the features of GA
· To use it effectively, you will need to have the basic understanding of website analytics and tracking codes.
· Google Analytics can be overwhelming sometimes
How to Sign up for Google Analytics:
1. To sign up for Google Analytics, go to https://analytics.google.com/
2. Sign up by logging into your Google account
3. Connect your social account
4. Follow the instructions to create a Google Analytics property for your account
5. Start tracking your performances and user behaviour.
6. Google Drive:
Google Drive is a cloud-based storage solution that allows you to store and share files with your team members.
This is a very essential tool for social media managers who need to collaborate on content creation and keep their files organized and safe.
Top Features of Google Drive:
1. Easy to store and share files with team members
2. Collaborate on documents, spreadsheets, and presentations in real-time
3. Access files from any device with an internet connection using your Google account
4. Integrate with other tools, such as Gmail and Google Docs
Pros:
· Google Drive provides free storage space for your files.
· It allows you to collaborate on documents, spreadsheets, and presentations in real-time with team members.
· You can access your files from any device from anywhere
· It’s completely free
· Files can be arranged into folders
Cons:
· It has limited storage space for larger businesses.
· Google Drive may not be suitable for businesses that require more advanced security features.
How to Sign up for Google Drive:
1. To sign up for Google Drive, go to https://drive.google.com/ or download the Google Drive app
1. Sign in with your Google account.
2. Start uploading and organizing your files in Google Drive instantly
7. Grammarly:
Grammarly is a writing assistant tool that helps you improve your grammar, spelling, and punctuation. It's a great tool for social media managers who need to write compelling and error-free content.
With Grammarly, you can easily check your grammar, spelling, and punctuation errors in your social media posts, emails, and other documents and also get suggestions for better choice of words and writing style.
Top Features of Grammarly:
1. Check grammar, spelling, and punctuation errors to ensure your contents are error-free
2. Provide real-time suggestions to improve writing
3. Provide a plagiarism checker to ensure original content
4. Integrate with your browser, email, and other writing tools to provide seamless editing.
Pros:
· Grammarly provides real-time suggestions to improve your writing.
· Instant checking of your grammar, spelling, and punctuation to correct writing errors.
· Easy to integrates with your browser other writing tools to provide seamless editing.
· It also provides a plagiarism checker to ensure your contents are original.
Cons:
· It may not be suitable for businesses that require advanced writing and editing features.
· It may have limited features for non-English writers.
· You will need the premium plan to have access to some important features
How to Sign up for Grammarly:
1. To sign up for Grammarly, visit https://www.grammarly.com/ or download the grammarly app
2. If you’re using desktop, download the grammarly Chrome extension by clicking on the "Add to Chrome" button.
3. Follow the instructions to install the Grammarly extension on your browser or the mobile app to your device.
4. Now, you can then start using Grammarly to improve your writing.
Conclusion:
The 7 apps listed above are very essential for a social media manager to maximize productivity. Like I have explained above, each of the apps has its own unique features and benefits that can help streamline your social media workflow, create compelling content, schedule and publish posts, track performance, and collaborate with team members.
Using these apps can help you streamline your social media management tasks, improve your content quality, and save time and effort in the long run and by using these apps together, you can improve your social media strategy, save time, and ultimately achieve your social media goals.
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